ABOUT

My passion lies in building meaningful digital products that blend user insight, design thinking, and business impact. I focus on creating experiences that solve real user problems while delivering measurable value for the business.

I recently completed the International Certification in Product Management (ICPM) from the Institute of Product Leadership, where I gained hands-on experience across Product Management Fundamentals, UX Design Thinking, and Agile Product Management.

This foundation, combined with 7+ years of experience in digital strategy and execution, enables me to approach product challenges with a balance of analytical thinking, structured problem-solving, and user-centric design.

Consumer Psychology

User motivations, behavior patterns & decision patterns

90%

Consumer Psychology

User motivations, behavior patterns & decision patterns

90%

Consumer Psychology

User motivations, behavior patterns & decision patterns

90%

Product Strategy

Value propositions, problem framing, MVP definition

86%

Product Strategy

Value propositions, problem framing, MVP definition

86%

Product Strategy

Value propositions, problem framing, MVP definition

86%

Agile Management

User stories, backlogs, sprint planning

84%

Agile Management

User stories, backlogs, sprint planning

84%

Agile Management

User stories, backlogs, sprint planning

84%

Google Analytics 4

User behavior analysis, funnel insights, KPI tracking

92%

Google Analytics 4

User behavior analysis, funnel insights, KPI tracking

92%

Google Analytics 4

User behavior analysis, funnel insights, KPI tracking

92%

User Research

Interviews, surveys, interactions & journey insights

88%

User Research

Interviews, surveys, interactions & journey insights

88%

User Research

Interviews, surveys, interactions & journey insights

88%

AB testing & Hypothesis

A/B testing, experimentation, funnel optimization

54%

AB testing & Hypothesis

A/B testing, experimentation, funnel optimization

54%

AB testing & Hypothesis

A/B testing, experimentation, funnel optimization

54%

Open to Product Management & Growth roles.