EXPERIENCE
Operations Manager - Digital Strategy & Product Enablement
IMS nHance
April 2025 - Present
Led cross-functional teams across global markets to improve digital product performance and user journeys. Defined KPIs, identified growth opportunities, and optimized end-to-end funnels for enterprise clients. Streamlined operational processes, expanded service offerings, and collaborated with stakeholders to enhance product capabilities and customer experience.
Operations Manager - Digital Strategy & Product Enablement
IMS nHance
April 2025 - Present
Led cross-functional teams across global markets to improve digital product performance and user journeys. Defined KPIs, identified growth opportunities, and optimized end-to-end funnels for enterprise clients. Streamlined operational processes, expanded service offerings, and collaborated with stakeholders to enhance product capabilities and customer experience.
Operations Manager - Digital Strategy & Product Enablement
IMS nHance
April 2025 - Present
Led cross-functional teams across global markets to improve digital product performance and user journeys. Defined KPIs, identified growth opportunities, and optimized end-to-end funnels for enterprise clients. Streamlined operational processes, expanded service offerings, and collaborated with stakeholders to enhance product capabilities and customer experience.
Digital Marketing Associate — User Acquisition & Product Experience
WebChanakya Private Limited
June 2018 - January 2022
Executed full-funnel growth initiatives across SEO, paid media, and eCommerce journeys, improving user experience through optimized navigation and conversion flows. Generated ₹1.94M in sales with behavior-led experimentation and informed product decisions using customer personas and user-path analysis.
Digital Marketing Associate — User Acquisition & Product Experience
WebChanakya Private Limited
June 2018 - January 2022
Executed full-funnel growth initiatives across SEO, paid media, and eCommerce journeys, improving user experience through optimized navigation and conversion flows. Generated ₹1.94M in sales with behavior-led experimentation and informed product decisions using customer personas and user-path analysis.
Digital Marketing Associate — User Acquisition & Product Experience
WebChanakya Private Limited
June 2018 - January 2022
Executed full-funnel growth initiatives across SEO, paid media, and eCommerce journeys, improving user experience through optimized navigation and conversion flows. Generated ₹1.94M in sales with behavior-led experimentation and informed product decisions using customer personas and user-path analysis.
Lead Marketing Manager — Growth & Product Optimization
WebChanakya Private Limited
February 2022 - April 2025
Owned performance strategy and experimentation for US-based products, using behavioral insights to improve traffic, engagement, and retention. Conducted user research and translated intent patterns into product recommendations. Delivered a 778% traffic increase by refining discovery flows and content-user fit, while aligning clients, data, design, and execution teams.
Lead Marketing Manager — Growth & Product Optimization
WebChanakya Private Limited
February 2022 - April 2025
Owned performance strategy and experimentation for US-based products, using behavioral insights to improve traffic, engagement, and retention. Conducted user research and translated intent patterns into product recommendations. Delivered a 778% traffic increase by refining discovery flows and content-user fit, while aligning clients, data, design, and execution teams.
Lead Marketing Manager — Growth & Product Optimization
WebChanakya Private Limited
February 2022 - April 2025
Owned performance strategy and experimentation for US-based products, using behavioral insights to improve traffic, engagement, and retention. Conducted user research and translated intent patterns into product recommendations. Delivered a 778% traffic increase by refining discovery flows and content-user fit, while aligning clients, data, design, and execution teams.
Recruitment Consultant — Stakeholder & Process Management
IMS Group
December 2016 to December 2017
Collaborated with cross-regional teams to improve internal recruitment workflows and service delivery. Strengthened stakeholder communication, managed candidate pipelines, and applied structured problem-solving — building early foundations in process optimization and user-centric thinking.
Recruitment Consultant — Stakeholder & Process Management
IMS Group
December 2016 to December 2017
Collaborated with cross-regional teams to improve internal recruitment workflows and service delivery. Strengthened stakeholder communication, managed candidate pipelines, and applied structured problem-solving — building early foundations in process optimization and user-centric thinking.
Recruitment Consultant — Stakeholder & Process Management
IMS Group
December 2016 to December 2017
Collaborated with cross-regional teams to improve internal recruitment workflows and service delivery. Strengthened stakeholder communication, managed candidate pipelines, and applied structured problem-solving — building early foundations in process optimization and user-centric thinking.
778%
Traffic increase
778%
Traffic increase
778%
Traffic increase
8000+
MQLs Generated
8000+
MQLs Generated
8000+
MQLs Generated
1.94M
Revenue through ads
1.94M
Revenue through ads
1.94M
Revenue through ads
Open to Product Management & Growth roles.