Scaling Product Discovery by 778%
Industry
Inflatables
Client
Bouncewave Slide Sales
Service
SEO
Impact
215% organic lead growth
BounceWave Slide Sales (US based inflatable B2B Ecommerce) sells commercial-grade inflatable bounce houses and water slides to event rental businesses.
While the product catalog was strong, the platform struggled to attract qualified organic users in a highly competitive market where competitors dominated search visibility.
CHALLENGES
From a product perspective, the core challenge was poor product discovery:
• Event rental businesses searching for specific inflatable products were landing on competitor websites.
• BounceWave had very few organic leads
• High-intent users were not reaching relevant product and category pages
• Product pages lacked visibility and alignment with user search intent
This resulted in missed demand and weak top-of-funnel activation.
MY ROLE
Execution was carried out by a team, while strategy, prioritization, and direction were owned by me.
Acted as the Product Owner for discovery and acquisition, where I:
• Owned problem definition and growth strategy
• Led user intent and competitive analysis
• Defined discovery priorities and success metrics
• Created the roadmap for navigation, content, and • page-level improvements
APPROACH & KEY PRODUCT DECISIONS
User & Intent Analysis
• Identified event rental businesses as the primary high-intent user segment
• Analyzed how users searched for inflatables (category-level vs product-specific intent)
• Mapped intent clusters to product categories and individual SKUs
Discovery & Navigation Restructuring
• Re-structured website navigation to reflect how users browse and compare products
• Optimized product categories to reduce friction in discovery paths
• Ensured high-intent products were easier to find and understand
Product Page Optimization
• Optimized individual product and category pages for clarity, relevance, and intent match
• Improved on-page structure to better communicate value and specifications
• Strengthened internal linking between related products and categories
Content as a Discovery Lever
• Introduced supporting content and blogs aligned with real user questions
• Used content to guide users into relevant product journeys, not just generate traffic
THE OUTCOME
778%
Traffic increase
1 year
Duration of execution
13.8K
Monthly active users