Establishing Product-Market Signal for an Early-Stage AI Healthcare Platform
Industry
AI/Healthcare Technology
Client
Lumina 247
Service
Product Growth & Activation
Impact
Consistent lead generation
Lumina 24/7 is a B2B AI-powered healthcare platform focused on enabling faster, more efficient medical imaging workflows through real-time AI assistance. The product serves healthcare providers and diagnostic teams operating in time-sensitive clinical environments.
As an early-stage AI product, Lumina needed to establish demand, validate messaging, and identify scalable acquisition channels, while ensuring growth efforts aligned with product activation and real buyer intent.
CHALLENGES
From a product perspective, the core challenge was building a reliable growth and activation funnel in an early-stage environment:
• Demand signals were fragmented across channels • Lead flow fluctuated month-over-month without predictability
• Limited clarity on which messages resonated with high-intent healthcare buyers
• Weak visibility into which acquisition efforts translated into meaningful product interest
This resulted in uncertain product-market signal and inefficient prioritization of growth efforts.
MY ROLE
Execution was carried out by a team, while strategy, prioritization, and direction were owned by me.
I acted as the Product Owner for growth and acquisition, where I:
• Owned growth strategy and success metrics
• Defined acquisition priorities aligned with product activation
• Led experimentation across channels and messaging
• Used performance insights to inform product and go-to-market decisions
APPROACH & KEY PRODUCT DECISIONS
Signal-Focused Channel Strategy
• Defined clear roles for paid, organic, and content channels within the acquisition funnel
• Prioritized channels that demonstrated high-intent healthcare engagement, not just reach
• Reduced noise by eliminating low-signal acquisition paths
Messaging & Positioning Experiments
• Tested messaging aligned with clinical urgency, turnaround time, and operational efficiency
• Refined positioning to better reflect Lumina’s real-time AI value proposition
• Used performance data to validate which narratives drove qualified interest
Content as an Activation Layer
• Introduced content addressing real healthcare workflow challenges
• Used educational content to support product understanding before conversion
• Ensured content contributed to activation, not vanity traffic
Measurement & Feedback Loops
• Established MoM performance tracking to identify trends and inflection points
• Used funnel insights to continuously refine targeting and messaging
• Created feedback loops between acquisition data and growth prioritization
THE OUTCOME
18K+
Monthly website visitors
135+
Qualified leads generated in peak months
$4.5 – $7.7
Cost per lead on high-performing channels