VAIBHAVI
CHOKSI
Hello there!
I’m Vaibhavi Choksi.
Product Manager transitioning from a 7+ year digital strategy background, applying expertise in UX, Agile, and product thinking to build user-centred solutions
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My passion lies in building meaningful digital products that blend user insight, design thinking, and business impact. I focus on creating experiences that solve real user problems while delivering measurable value for the business.
I recently completed the International Certification in Product Management (ICPM) from the Institute of Product Leadership, where I gained hands-on experience across Product Management Fundamentals, UX Design Thinking, and Agile Product Management.
This foundation, combined with 7+ years of experience in digital strategy and execution, enables me to approach product challenges with a balance of analytical thinking, structured problem-solving, and user-centric design.
Consumer Psychology
User motivations & behavior patterns
90%
Consumer Psychology
User motivations & behavior patterns
90%
Consumer Psychology
User motivations & behavior patterns
90%
GA4
User behavior analysis, funnel insights, KPI tracking
92%
GA4
User behavior analysis, funnel insights, KPI tracking
92%
GA4
User behavior analysis, funnel insights, KPI tracking
92%
Product Strategy
Value propositions, problem framing, MVP definition
86%
Product Strategy
Value propositions, problem framing, MVP definition
86%
Product Strategy
Value propositions, problem framing, MVP definition
86%
Operations Manager - Digital Strategy & Product Enablement
IMS nHance
April 2025 - Present
Led cross-functional teams across global markets to improve digital product performance and user journeys. Defined KPIs, identified growth opportunities, and optimized end-to-end funnels for enterprise clients. Streamlined operational processes, expanded service offerings, and collaborated with stakeholders to enhance product capabilities and customer experience.
Operations Manager - Digital Strategy & Product Enablement
IMS nHance
April 2025 - Present
Led cross-functional teams across global markets to improve digital product performance and user journeys. Defined KPIs, identified growth opportunities, and optimized end-to-end funnels for enterprise clients. Streamlined operational processes, expanded service offerings, and collaborated with stakeholders to enhance product capabilities and customer experience.
Operations Manager - Digital Strategy & Product Enablement
IMS nHance
April 2025 - Present
Led cross-functional teams across global markets to improve digital product performance and user journeys. Defined KPIs, identified growth opportunities, and optimized end-to-end funnels for enterprise clients. Streamlined operational processes, expanded service offerings, and collaborated with stakeholders to enhance product capabilities and customer experience.
Digital Marketing Associate — User Acquisition & Product Experience
WebChankaya Private Limited
June 2018 - January 2022
Executed full-funnel growth initiatives across SEO, paid media, and eCommerce journeys, improving user experience through optimized navigation and conversion flows. Generated ₹1.94M in sales with behavior-led experimentation and informed product decisions using customer personas and user-path analysis.
Digital Marketing Associate — User Acquisition & Product Experience
WebChankaya Private Limited
June 2018 - January 2022
Executed full-funnel growth initiatives across SEO, paid media, and eCommerce journeys, improving user experience through optimized navigation and conversion flows. Generated ₹1.94M in sales with behavior-led experimentation and informed product decisions using customer personas and user-path analysis.
Digital Marketing Associate — User Acquisition & Product Experience
WebChankaya Private Limited
June 2018 - January 2022
Executed full-funnel growth initiatives across SEO, paid media, and eCommerce journeys, improving user experience through optimized navigation and conversion flows. Generated ₹1.94M in sales with behavior-led experimentation and informed product decisions using customer personas and user-path analysis.
Lead Marketing Manager — Growth & Product Optimization
WebChanakya Private Limited
February 2022 - April 2025
Owned performance strategy and experimentation for US-based products, using behavioral insights to improve traffic, engagement, and retention. Conducted user research and translated intent patterns into product recommendations. Delivered a 778% traffic increase by refining discovery flows and content-user fit, while aligning clients, data, design, and execution teams.
Lead Marketing Manager — Growth & Product Optimization
WebChanakya Private Limited
February 2022 - April 2025
Owned performance strategy and experimentation for US-based products, using behavioral insights to improve traffic, engagement, and retention. Conducted user research and translated intent patterns into product recommendations. Delivered a 778% traffic increase by refining discovery flows and content-user fit, while aligning clients, data, design, and execution teams.
Lead Marketing Manager — Growth & Product Optimization
WebChanakya Private Limited
February 2022 - April 2025
Owned performance strategy and experimentation for US-based products, using behavioral insights to improve traffic, engagement, and retention. Conducted user research and translated intent patterns into product recommendations. Delivered a 778% traffic increase by refining discovery flows and content-user fit, while aligning clients, data, design, and execution teams.
Recruitment Consultant — Stakeholder & Process Management
IMS Group
December 2016 to December 2017
Collaborated with cross-regional teams to improve internal recruitment workflows and service delivery. Strengthened stakeholder communication, managed candidate pipelines, and applied structured problem-solving — building early foundations in process optimization and user-centric thinking.
Recruitment Consultant — Stakeholder & Process Management
IMS Group
December 2016 to December 2017
Collaborated with cross-regional teams to improve internal recruitment workflows and service delivery. Strengthened stakeholder communication, managed candidate pipelines, and applied structured problem-solving — building early foundations in process optimization and user-centric thinking.
Recruitment Consultant — Stakeholder & Process Management
IMS Group
December 2016 to December 2017
Collaborated with cross-regional teams to improve internal recruitment workflows and service delivery. Strengthened stakeholder communication, managed candidate pipelines, and applied structured problem-solving — building early foundations in process optimization and user-centric thinking.
778%
Increase in Product Discovery
8,000+
MQLs Generated
8,000+
MQLs Generated
8,000+
MQLs Generated
1.94M
Revenue through ads
1.94M
Revenue through ads
1.94M
Revenue through ads
FIGMA
GA4
AI TOOLS
JIRA
FIGMA
GA4
AI TOOLS
JIRA
International Certification in Product Management (ICPM)
Institute of Product Leadership
2025-2026
Gained hands-on experience in Product Management Fundamentals, UX Design Thinking, and Agile Product Management. Completed industry-grade capstone projects across fintech, health-tech, and L&D, applying user research, prototyping, prioritization, and product delivery frameworks.
International Certification in Product Management (ICPM)
Institute of Product Leadership
2025-2026
Gained hands-on experience in Product Management Fundamentals, UX Design Thinking, and Agile Product Management. Completed industry-grade capstone projects across fintech, health-tech, and L&D, applying user research, prototyping, prioritization, and product delivery frameworks.
International Certification in Product Management (ICPM)
Institute of Product Leadership
2025-2026
Gained hands-on experience in Product Management Fundamentals, UX Design Thinking, and Agile Product Management. Completed industry-grade capstone projects across fintech, health-tech, and L&D, applying user research, prototyping, prioritization, and product delivery frameworks.
Bachelor of Commerce
University of Madras
2013-2015
Built foundational expertise in business, finance, and consumer behavior, strengthening analytical thinking and strategic decision-making applicable to product and marketing roles.
Bachelor of Commerce
University of Madras
2013-2015
Built foundational expertise in business, finance, and consumer behavior, strengthening analytical thinking and strategic decision-making applicable to product and marketing roles.
Bachelor of Commerce
University of Madras
2013-2015
Built foundational expertise in business, finance, and consumer behavior, strengthening analytical thinking and strategic decision-making applicable to product and marketing roles.
SKILLS
88%
User Research
88%
User Research
88%
User Research
92%
Data-Driven Decisions
92%
Data-Driven Decisions
92%
Data-Driven Decisions
84%
Product Strategy
84%
Product Strategy
84%
Product Strategy
86%
Experimentation & Growth
80%
Delivery Management
80%
Delivery Management
80%
Delivery Management
90%
Consumer Psychology
90%
Consumer Psychology
90%
Consumer Psychology
Open to Product Management & Growth roles.